David Sugden

Frinton-on-Sea, Essex

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Concept project

Forge Fitness

Personal training / gym / fitness studio

A modern local fitness studio website for people who want to book a trial session, understand class options and feel confident before attending.

View live concept site

The challenge

Local fitness studios often rely on social media and word of mouth, but potential members want to see class options, understand pricing and book a trial without picking up the phone. The site needed to feel energetic and trustworthy without looking like a generic gym template.

The approach

I focused on a clear trial-session journey above everything else. The homepage leads with a strong CTA, the timetable is easy to scan on mobile, and trainer profiles help visitors feel they know who they will be working with before they arrive.

Key user journeys

A new visitor lands on the homepage, browses classes and books a trial session.

Someone interested in personal training reads the PT section and submits an enquiry.

A returning member checks the weekly timetable on their phone.

Features included

Responsive class schedule

Personal training section with enquiry CTA

Trial session booking prompt on every key page

Trainer profiles with placeholder credentials

Example testimonial section (clearly marked as placeholder)

Location map area and contact details

Mobile-first navigation

Why it works for the business

The site makes it straightforward for potential members to understand what is on offer and take the first step. Clear CTAs and a readable timetable reduce the back-and-forth that often happens over social media messages.

Tech & build approach

Built as a standalone Next.js site with TypeScript and Tailwind CSS. Static content with a form-ready enquiry section. Designed for fast loading and easy deployment to Vercel.

At a glance

Class timetable section

Personal training area

Trial session CTA throughout

Trainer and about section

Example testimonials (placeholder copy)

Location and contact section

Mobile-first layout

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